The word or phrase that people type into a search engine to look for your product is known as a keyword. If you know what keywords are being typed by real people to look for your websites in your niche, you can target them better. Finding such keywords can be a daunting task with a large number of keyword phrases coming into play along with the analysis of which ones are truly getting you the right kind of traffic that converts in to sales, sign ups, inquiries, or whatever it is you would wish your visitors do on your website.
We, at Adiante, have systems in place to perform keyword research and narrow the potential keyword phrases list down to the ones that seem to draw the most visitors and work the best. These include testing the keywords in search engines across different geographical locations (what works well in USA may not do quite as well in UK) and checking to see how relevant the keywords would be to your website. Using these optimal keywords helps the website feature higher in the SERPs and allows them to convert visitors into customers.
Keyword research, when done properly, can mean the difference between success and failure for an online business in a competitive market. Finding the right long tailed keyword can ensure that not only do you get a fair number of visitors to the website, but you also get the right kind of traffic for the growth of the business. Think of keyword research as a clue into the mind of your visitor. If you know what the person is likely to type into the search engine, you can capitalize on this data. For instance, if a person types in “jacket” he could be browsing a number of options, but he types in “good price for light tan jacket in size 44” he is all but ready to buy one today! So by targeting the long tailed keyword phrase you are very likely to get potential buyers to buy from your online jacket store.
There are a number of keyword research tools that allow you to have this data, all you need to do is use them right. You can calculate the value of the keywords by checking how much the return on investment or ROI is. If you don’t know how to do so, or are simply too busy to add this duty to your roster, ask our SEO and keyword research specialists to help you.
You don’t have to be an expert to run your website well. You just need to have access to the correct expertise and be willing to take a leap of faith based on their judgment. Given the elaborate and scientifically run keyword research process, it’s more of a calculated risk.